Scottsdale Real Estate Broker Jen Wehner is Changing the Face of Real Estate in Web 2.0

For years, buying and selling real estate property had been done through open houses, newspapers, magazines, and flyers. Some realtors went so far as using promotional gimmicks like calendars, notepads, or free car washes.

However, with the advent of Web 2.0, real estate marketing has witnessed a complete facelift. Internet and social media marketing has become the new edge in the modern real estate sector, with every other realtor jumping on the internet bandwagon. Some just do it better than others and have the results to back it up. Jen Wehner is #1 in Prudential Scottsdale with 45 successful transactions in 2009 alone.

How Does Real Estate Broker Jen Wehner Use Social Media to Reach Customers?
Saying that the Internet has massive potential would be a huge understatement, given the millions of people across the world who are active on it. This makes the scope and reach of social media immense, which in turn makes leveraging social media an intricate task. Jen Wehner optimizes social media through the following platforms:

• A dedicated website: Most established realtors not only advertise their services through their website, but form a community that helps visitors with relevant and related needs such as property searches and valuations. Typically, realtors offer value-added information on their websites, such as best real estate options for investment and how to save money to buy a home, and sell their business indirectly and subtly. This works more effectively, as customers rarely respond to in-your-face sales pitches. The key is forming a relationship based solely on the clients needs.

• Blogging: A blog, through relevant optimized content, enables you to gain high levels of exposure in search engine results. Through a blog, realtors generate local information and news, enabling them to directly attract their local market as well as a audience looking on from other markets. An optimized blog, with relevant, informative and timely content attracts repeat visits, helping to build a brand for the real estate business. A blog also allows a prospective client to learn more about the style of the realtor before engaging in business.

• Social networking sites: Creating a profile on social and professional networking sites, such as Twitter, Facebook and LinkedIn, enables a realtor to zero-in on his target market more effectively. By creating a fan following on these sites, realtors are able to use the best form of advertising, word-of-mouth advertising. Some go as far as uploading video clips of properties on sale on sites like YouTube, helping prospective buyers to have a better look-and-feel of the property before actually visiting the site.

• Google Pay-Per-Click Advertising: By having a full time web team I am able to say in tune with targeted searches that change seasonally as well as daily in some cases. I spend up to a $1,000 a day on Google to reach prospects who are actively searching for homes to purchase or to list their home for sale. This also allows me to have a high degree of highly targeted traffic directed to my website which further allows me to have a higher chance to sale my current listings.
Additionally, I reach my real estate prospects by contributing to online forums, groups and discussions. By aiding prospective buyers with their real estate queries, such as location information and financing options, I am able to build a relationship. This, in turn, helps me attract traffic to my website and offer my services more effectively.

Benefits of Using Social Media Savvy Realtors

Traditionally, most of us preferred to buy a house through a local “old school” real estate agent who takes you from door to door of homes “for sale”. However, purchasing a real estate property through a Web 2.0 acquainted realtor has several advantages. Social media is a thread that connects people from different geographies and income brackets. According to the 2009 Blog Statistics by the

Numbers, there are over 200,000,000 active users on Facebook alone. If you are trying to sell your home then this gives the savvy realtor a vast local and global audience to market your property to.

The massive scale of social media enables buyers to get in touch and interact with relevant people, including lenders, realtors, and escrow officers before committing their hard earned money to a property. Besides, a buyer can more effectively verify a realtor’s credibility through its social page, website discussions, blog, and similar resources on social media platforms. Most importantly, buyers can interact directly with different realtors from the comfort of their home office, and get their questions answered and any doubts resolved.

If you would like to work with a successful modern marketing Realtor, with old school personal touches, then you should call top producing Scottsdale Real Estate Broker Jennifer Wehner at 480-748-6925 or visit her webpage for FREE property searches or see what your home value is……... http://www.TheJenTeam.com