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Scottsdale AZ Realtor Jen Wehner Is A Success In Luxury Real Estate Short Sales

By: Jennifer Wehner

Short sales are becoming an increasingly larger share of the landscape here in the Scottsdale, Fountain Hills, Paradise Valley areas, with short sale closings accounting for 21% of all closings in April of 2010, up from 9% in April of last year. There were 34 successful short sales closed this April with sales prices from $600,000-1.65m. There is a clear trend that more luxury homes and real estate are entering the distressed market.

The Scottsdale and Phoenix Luxury real estate market has been affected by higher interest rates on jumbo loans, limited loan availability, and increasingly tight requirements in qualifying for mortgages. According to the National Association of Realtors, inventory on real estate priced above $750,000 has climbed from an 18 months supply in 2007 to a 40-month supply in 2009. NAR also revealed that the foreclosure rate on jumbo loans was nearly twice the rate on conforming loans ($417,000 and under).


The sluggish economy, lack of opportunities to refinance, the growing inventory of luxury homes, and fewer qualified buyers has created a titanic problem for luxury homeowners who need to sell but can't.

Who do these luxury real estate owners facing these issues turn to?

There are government programs to help homeowners in need including the HAMP for loan modifications, and HAFA for short sales. Property Owners with higher loan balances may not qualify for these programs, but most servicers are willing to follow similar processes to dampen their losses. Historically a short sale will cost a bank an average of $40,000 to foreclose rather than short sale, which includes attorney fees, depreciation, and carrying costs. This FREE help is available to residents of Scottsdale and Phoenix facing foreclosure.

It is critical for homeowners to understand their choices, and should contact a real estate professional who is educated with the foreclosure process, government programs, anti-deficiency laws, and short sales. I have created a website with FREE information for homeowners on alternatives to foreclosure, and am always here to answer any questions or concerns~ Call Jen at 480-748-6925

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Scottsdale Real Estate Broker Jen Wehner is Changing the Face of Real Estate in Web 2.0

For years, buying and selling real estate property had been done through open houses, newspapers, magazines, and flyers. Some realtors went so far as using promotional gimmicks like calendars, notepads, or free car washes.

However, with the advent of Web 2.0, real estate marketing has witnessed a complete facelift. Internet and social media marketing has become the new edge in the modern real estate sector, with every other realtor jumping on the internet bandwagon. Some just do it better than others and have the results to back it up. Jen Wehner is #1 in Prudential Scottsdale with 45 successful transactions in 2009 alone.

How Does Real Estate Broker Jen Wehner Use Social Media to Reach Customers?
Saying that the Internet has massive potential would be a huge understatement, given the millions of people across the world who are active on it. This makes the scope and reach of social media immense, which in turn makes leveraging social media an intricate task. Jen Wehner optimizes social media through the following platforms:

• A dedicated website: Most established realtors not only advertise their services through their website, but form a community that helps visitors with relevant and related needs such as property searches and valuations. Typically, realtors offer value-added information on their websites, such as best real estate options for investment and how to save money to buy a home, and sell their business indirectly and subtly. This works more effectively, as customers rarely respond to in-your-face sales pitches. The key is forming a relationship based solely on the clients needs.

• Blogging: A blog, through relevant optimized content, enables you to gain high levels of exposure in search engine results. Through a blog, realtors generate local information and news, enabling them to directly attract their local market as well as a audience looking on from other markets. An optimized blog, with relevant, informative and timely content attracts repeat visits, helping to build a brand for the real estate business. A blog also allows a prospective client to learn more about the style of the realtor before engaging in business.

• Social networking sites: Creating a profile on social and professional networking sites, such as Twitter, Facebook and LinkedIn, enables a realtor to zero-in on his target market more effectively. By creating a fan following on these sites, realtors are able to use the best form of advertising, word-of-mouth advertising. Some go as far as uploading video clips of properties on sale on sites like YouTube, helping prospective buyers to have a better look-and-feel of the property before actually visiting the site.

• Google Pay-Per-Click Advertising: By having a full time web team I am able to say in tune with targeted searches that change seasonally as well as daily in some cases. I spend up to a $1,000 a day on Google to reach prospects who are actively searching for homes to purchase or to list their home for sale. This also allows me to have a high degree of highly targeted traffic directed to my website which further allows me to have a higher chance to sale my current listings.
Additionally, I reach my real estate prospects by contributing to online forums, groups and discussions. By aiding prospective buyers with their real estate queries, such as location information and financing options, I am able to build a relationship. This, in turn, helps me attract traffic to my website and offer my services more effectively.

Benefits of Using Social Media Savvy Realtors

Traditionally, most of us preferred to buy a house through a local “old school” real estate agent who takes you from door to door of homes “for sale”. However, purchasing a real estate property through a Web 2.0 acquainted realtor has several advantages. Social media is a thread that connects people from different geographies and income brackets. According to the 2009 Blog Statistics by the

Numbers, there are over 200,000,000 active users on Facebook alone. If you are trying to sell your home then this gives the savvy realtor a vast local and global audience to market your property to.

The massive scale of social media enables buyers to get in touch and interact with relevant people, including lenders, realtors, and escrow officers before committing their hard earned money to a property. Besides, a buyer can more effectively verify a realtor’s credibility through its social page, website discussions, blog, and similar resources on social media platforms. Most importantly, buyers can interact directly with different realtors from the comfort of their home office, and get their questions answered and any doubts resolved.

If you would like to work with a successful modern marketing Realtor, with old school personal touches, then you should call top producing Scottsdale Real Estate Broker Jennifer Wehner at 480-748-6925 or visit her webpage for FREE property searches or see what your home value is……... http://www.TheJenTeam.com

Economist: Recession over in Ariz. -



University of Arizona economist Marshall Vest says the recession officially ended in Arizona several months ago, although it will be months before a recovery is evident. Vest contends the national recession ended in May or June and the recession in Arizona ended about six months later. He bases that on an analysis of retail, employment, housing and income numbers as well as anecdotal information. "With the data we have currently, it looks like consumers are spending again," Vest said. "I think the economy is off and running."
We are definitely seeing more positive news on the economy and the real estate market!

You can read the full article at:
http://www.azcentral.com/business/articles/2010/04/19/20100419recession-over-arizona.html

Jennifer Wehner Luxury Properties

Jennifer Wehner Properties

INVESTING IN ARIZONA FORECLOSURES CAN BE VERY PROFITABLE

A lot of investors will tell you that it is one of the best ways to make money in real estate. Of course, it is true, but there are no guarantees that you will make money. However, if it is done correctly, you can make a great profit in the end.

Due to the crunch in the real estate market and the recession in world economy there are many foreclosures. While it is a tough experience to go through, foreclosures are generally good options for real estate investors.

With a large number of foreclosures, lenders are attempting to attract buyers with great deals and offers. The lenders have put great discounts on foreclosed houses as they would like to recover their losses and move on. Consequently, based on how you want to use the house, you should be searching for the discounts. For instance, if you would like to refurbish and sell the house to make money, it is recommended to look for 20 – 30 percent discount; if you choose to rent the house with an option to buy, then you should look for 10 – 20 percent discount; if you want to rent the house out with an option to purchase, then you should be looking for a 10 percent to 20 percent discount; if you want to just rent out the house; you should be satisfied with a 5 percent to 10 percent discount.
There are three ways to purchase a foreclosure. One is to negotiate with the house owner before the lender forecloses the property. Second would be to purchase it through the county foreclosure auction; and finally you can buy a real estate owned house, also called as REO. A real estate owned (REO) house is one where the lender has bought it back in an auction. This is the easiest way of purchasing a foreclosure, but in this case you may not get a great discount for an REO property. It is always a good idea to have an experienced professional Realtor to assist you in your transaction.

When you purchase a house a foreclosure auction, you will not get the chance to inspect the house in a proper way. It can cause you many headaches because there were many cases when owners damage and vandalize the house as a way of coming back at the lender. Moreover, you should be waiting for the redemption period to come to an end, before you will get the title.

On the other side, when we talk about an REO property, you will have a great chance to make a thorough inspection of the house. Moreover, commonly, these houses are the best choices in the foreclosure market. You can even use a regular mortgage to finance the purchase of the house.

If you would like to invest in Arizona foreclosures, read local newspaper and get in touch with your realtor to check out the Multiple Listing Services ~FREE MLS Searches at http://www.PrimeAZrealestate.com ~You can also get information about foreclosures via local government office.

Looking for foreclosures, land, or luxury real estate in the Scottsdale/Phoenix market? No problem, simply visit http://www.PrimeAZrealestate.com or call #1 producing Realtor Jen Wehner today at 480-748-6925 ~ Thank you for reading.

****If you or someone you know is facing FORECLOSURE get FREE assistance today at http://www.azforeclosurehelptoday.com

SCOTTSDALE REAL ESTATE BROKER JENNIFER WEHNER EARNS PRESTIGIOUS DESIGNATION TO HELP HOMEOWNERS IN DANGER OF FORECLOSURE

Jennifer Wehner of Prudential American Associates just earned the prestigious Certified Distressed Property Expert (CDPE) designation, having completed extensive training in foreclosure avoidance and short sales. This is invaluable expertise to offer at a time when the area is ravaged by "distressed" homes in the foreclosure process.

Wehner got her start in helping owners in foreclosure in 2007, when she had trouble selling a custom home for a couple going through a divorce. "The market was declining every month, and the offers I had were far below what the homeowner owed" Wehner said. Understanding the homeowners could no longer afford to make payments, she began working with the bank on accepting a lower amount than what was owed.

Short sales allow the cash-strapped seller to repay the mortgage at the price that the home sells for, even though it is lower than what is owed on the property. With plummeting property values, this can save many people from foreclosure and even bankruptcy. More and more lenders are willing to consider short sales because they are much less costly than foreclosures.

In the Phoenix Metropolitan, more than one in ten homeowners is facing foreclosure. It is happening in all price ranges. Local experts say that even high-priced homes are not immune.

"I started doing short sales at a time when there was not much information out there, and have since attended many forums, seminars, and classes on the foreclosure process. The CDPE designation has been by far the best education and support system I have experienced as I work with sellers and lenders on complicated short sales," said Wehner. "It is so rewarding to be able to help sellers save their homes from foreclosure."

Alex Charfen, founder of the Distressed Property Institute in Boca Raton, Fla., said that Realtors® such as Jennifer Wehner with the CDPE designation have valuable training in short sales that can offer the homeowner much better alternatives to foreclosure, which virtually destroys the credit rating. These experts also may better understand market conditions and can help sellers through the emotional experience, he said.

The Distressed Property Institute opened in January 2008 and provides training on-site and online. The CDPE is the premier designation for Realtors helping homeowners in distress and handling short sales.

"Our goal is to educate as many people as possible so we can help as many homeowners as possible," Charfen said. Wehner has set up a website to help educate homeowners facing foreclosure on all of their options. Homeowners facing foreclosure can receive helpful foreclosure information, as well as receive a free report at: www.AZForeclosureHelpToday.com.

or call Jennifer directly at 480-748-6925

TO SEARCH HOMES FOR SALE IN THE PHOENIX/ SCOTTSDALE AREA OR TO LEARN MORE ABOUT JENNIFER WEHNER REAL ESTATE PLEASE VISIT http://www.PrimeAZRealEstate.com